What’s Uncommon Mama?
Uncommon Mama is about rethinking the “supposed to’s” — the career path you’re supposed to follow, the schedule you’re supposed to keep, the life you’re supposed to want.
When I became a mother, I leaned into that uncommon pull to design a life on my own terms. One that blends creative client work, yoga practice, island inspiration, and the presence to raise my son with intention.
Uncommon Mama is where I bring it all together — communications and marketing strategy, yoga as both student and teacher, and art and designs that share a bit of beauty with the world.
For fellow mamas, yogis, and anyone drawn by the magic of island life, it’s a reminder: you can follow your own rhythm, stay creative, and build a life that truly fits.
Whatever it is, the way you tell your story online can make all the difference.
Creativity and curiosity aren’t just professional tools—they’re ways of living.
This is my digital journal—a space where I share the stories, strategies, and adventures that shape my work and my life. And maybe I sell a few things along the way too!
For more than 15 years, I’ve built a career at the intersection of marketing, public relations, and communications. My journey began in New England, where I grew up in my family’s country inn and restaurants. By the time I could reach the stovetop from a step stool, I was helping plate meals for 200-guest weddings and greeting travelers at the front desk. Hospitality was my first classroom, and it taught me how meaningful connection and thoughtful service can transform an experience.
That foundation carried me through a career in hospitality then marketing, starting at Walt Disney World, then ski resorts in Vermont and Colorado. My love for people, place and the desire to serve eventually brought me to Samoa, where I served in the U.S. Peace Corps. That was where I started my first blog and discovered the power of digital storytelling to capture culture, build community, and inspire action.
Since then, I’ve helped organizations across industries—hospitality, eCommerce, education, nonprofits, and government—find their voice, grow their audiences, and translate engagement into measurable results. I’ve launched new brands and websites, grown social channels to millions of monthly impressions, managed high-profile influencer campaigns, and led events that delivered record-breaking attendance and revenue. My approach blends creativity with strategy: every campaign is designed to resonate with real people, spark meaningful connections, and move organizations closer to their goals.
In 2023, I stepped into federal service with FEMA, where I managed crisis communications and public affairs for federally declared disasters across the country. Serving survivors in their hardest moments has been both humbling and deeply rewarding, and it fulfilled a goal I set for myself years ago during Peace Corps—to dedicate part of my career to public service.
Now, I find myself in my new home in coastal North Carolina, with my teenage son and parents nearby. I’m focused on building the next chapter: helping organizations, businesses, and causes elevate their message, strengthen their community presence, and grow in ways that create lasting impact.
Outside of work, you’ll usually find me flowing through yoga, hosting friends around the table, or exploring the outdoors. I have a deep love for travel—whether that’s hiking to hidden waterfalls, ziplining at my son’s encouragement, or discovering the perfect cup of coffee in a new city. For me, creativity and curiosity aren’t just professional tools—they’re ways of living.
