PUBLIC RELATIONS | COMMUNICATIONS | MARKETING MANAGER

Driven by a passion for connection and community, I’ve built a career spanning Disney World management, U.S. Peace Corps service, and national disaster response.

Sara Zuckerman

Sara Zuckerman

sara@sarazuckerman.com | 910-760-1112 | linkedin.com/in/sarazuckerman

SKILLS

  • Strategic Communications

  • Crisis Communications

  • Storytelling & Messaging

Strategic Communications Leader with extensive experience in advancing organizational missions through integrated campaigns, media relations, digital storytelling, and stakeholder engagement. Proven ability to drive brand visibility, increase public awareness, and shape narratives across nonprofit, public, and private sectors. Adept at translating complex ideas into compelling content and managing cross-functional teams in high-stakes environments.

  • Media & Press Relations

  • Stakeholder Engagement

  • Digital Campaigns

  • Content Marketing

  • Brand Voice Development

  • Website Creation & SEO

EXPERIENCE

Public Affairs Specialist – Federal Emergency Management Agency
July 2024 - Present

Serve as Joint Information Center (JIC) Manager, leading external communications for federally declared disaster response and recovery to support local and state partners and their communities.

  • Lead a team of up to 19 media relations and digital communications specialists to communicate response and recovery support.

  • Strategize intergovernmental, media, and any external communications to amplify FEMA’s messages about programs, disaster response efforts, and emergency preparedness to the local community; serving as a spokesperson across print, broadcast, and digital channels.

  • Design, manage and execute disaster communications plan including analyze and evaluate public affairs campaigns, media events, and crisis communications, ensuring consistent and accurate messaging during emergencies.

  • Monitor, analyze, and report on media coverage and public sentiment, advising senior officials on communication strategies and potential issues to maintain agency reputation and public trust.

  • Created comprehensive JIC Manager training manual and standardized data collection processes, earning a FEMA Spot Award for improving consistency and efficiency across disaster responses.

Founder/Operator - Zuckerman Media, LLC
April 2015 - July 2024

Develop and curate marketing content, strategize and execute marketing programs, project management of website projects, source media and influencer arrangements, engage and expand social media accounts and drive new business with a strong attention to client’s brand image and goals.

  • Founded and managed a successful business while leading comprehensive social media marketing strategies, including content creation, influencer partnerships, and campaign development.

  • Designed and executed revenue-generating ad campaigns, contests, and promotional initiatives that significantly boosted brand visibility, follower engagement, and customer acquisition.

  • Increased social media followers, website traffic, and overall revenue through data-driven strategy, consistent content planning, and targeted digital advertising.

  • Strategize and implement events and campaigns for social media, public relations partnerships, and influencer marketing.

Marketing Manager - IDEA Marketing Agency
August 2013 - December 2015

Assisted growing web design firm transition to full service marketing firm and expand retainer client services. Project manager delivering goal-driven solutions for national and local clients through marketing strategy, search engine marketing, pay-per-click campaign management.

  • Developed Facebook contest campaign for retail store which gained 15K entries, 30% increase in Facebook and email followers

  • Streamlined procedure for setting up online presence while keeping up with evolving industry trends

  • Increased inbound leads by 75% for local business through content marketing, SEO

  • Secured national media placement for clients with press release writing and distribution

  • Provided SEO writing and marketing content for national level websites 

SKILLS

University of Massachusetts Amherst Bachelor’s Degree

Meta (Facebook)
Certified Business Marketing Strategist

U.S. Peace Corps
Language, Culture & Skills Training

The Walt Disney World Company
Operational Manager Training